How On-Page SEO Increased Traffic and Conversions – A Case Study
An exclusive luxury real estate development and resort in the British Virgin Islands was looking to attract and convert more organic traffic. We used targeted keywords along with our tech savvy checklist to get them a significant increase in both visitors and leads in just six months.
What Can We Say? The Results Are Impressive.
Our client is a luxury real estate development and villa rental company that wanted to increase its website traffic and generate more high-quality leads. Our suggestion was to refine the entire website by implementing on-page SEO keyword optimization.
After industry and trend research, we assigned a keyword to each page and then followed a 50+ point checklist to optimize the page with this phrase.
Things considered are:
- Placement, Frequency, and Relevance of Keywords
- Image Descriptions
- Calls to Action and Menu Hierarchy
- Content Length and Readability
- Overall User Experience UX/UI
METHODOLOGY
We follow a tested process for success.
RESEARCH
Using sophisticated tools, we research the keyword trends in your industry and choose ones that have less competition and more clicks.
LOCATION SPECIFIC KEYWORDS
This helps you appear in both global and local searches, as well as attracting users with greater intent
ASSIGN
The chosen keywords are assigned to specific pages on your website according to relevance and user intent. This is done with the end user engagement in mind.
USE BLOG CONTENT
Most visitors do not arrive at your website on the home page – its rich content like blogs that attract them
OPTIMIZE
Every page element is optimized for your keyword and the search engine page titles and descriptions are written. Links and a call to action are added.
CLEAR CTA ON EVERY PAGE
Most users will want to continue, or do so if prompted – remember to give them something to click
Now That Everything was Looking Good
They Were Ready For Clicks.
The Data
The optimized pages attracted tens of thousands of new clicks and double the organic leads.
61% INCREASE IN ORGANIC TRAFFIC
107% INCREASE IN ORGANIC CONVERSIONS
ON PAGE ONE FOR 76 KEYWORDS
BVI NEWS
This one keyword alone is the only non-branded keyword in their Top Ten and accounts for 1.5% of all search result clicks.
Since the first month, the keyword “BVI News” has landed our client’s blog on Page One of the Search Engine Result Pages and has given them over 300,000 impressions nestled among very well known and respected local brands and news outlets.
What Can We Say? The Results Are Impressive.
Six months after the project was completed, the overall number of visitors had increased by over 100,000 and a vast majority of that new traffic was through organic search results and click-throughs. Organic traffic alone increased 61% during that period.
At the same time, the number of organic leads doubled while the rest of the lead channels remained about the same.
The overall numbers are impressive, but some keywords stand out above the rest.
BVI News has been the most significant keyword phrase to draw organic traffic to the ONB website. It has earned them over 325,000 impressions on page one of local search results and resulted in distinct brand credibility and recognition. And a few specific blog topics about famous tourist spots in the region have earned them 7,000+ impressions and high search result rankings.
In a short amount of time, it is clear that the attention to keywords and user engagement has increased the number of visitors and leads from the website.
Ready to start?
Contact us today for a complimentary brand and website evaluation! We will share our results and recommendations with you freely.
Find out which services and platforms in your industry will help you get noticed and how you can use your digital resources to their fullest.
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